NEW LONDON, WI – The City of New London is launching a public voting process to help choose a new city slogan, giving residents a chance to help shape how their community is represented.
City Administrator Chad Hoerth says the city will begin collecting votes from the public soon. “We’re going to try to do more in-person and selective online voting,” Hoerth explained, aiming to make participation accessible for the entire community.
Three slogan options are currently on the table:
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“Where the Wolf Flows, Community Grows”
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“Where the River Leads Home”
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“Small Town, Big Welcome”
Once voting concludes, the top slogan will go before a city committee and then to the New London Common Council for final approval.
The new slogan is part of a larger effort to refresh New London’s community image and strengthen local pride.
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